Nowadays, more and more people concern about their personal privacy on the Internet, especially when they realize that a lot of services are trying to track them. The analysis of consumer behavior plays an important role in advertising, while it cannot go on since people are unwilling to share their information and they own the right to restrict processing under GDPR. We offer a brand new third-party solution of the de-identification technique, namely the Privacy Processing Unit (PPU), to create a win-win-win situation for the consumers and service vendors.
The key competitive advantages of PPU:
1. Our Hardware provide superior security and power efficiency over software solution.
2. Trust is the key. Users fully control over the data uploaded to cloud/SaaS. DeCloak is the independent 3rd party solution provider. Competitors are SaaS who are the main beneficiary from exploiting user data while providing the de-identification solution.