Nowadays, We live in a world of Big Data. Every one of our interactions with the internet contributes even more data. Big data and analytics have become a great business opportunity. For instance, physiological signals is important for healthcare of older adults, and some valuable informations can be digged out by analyzing these data.
Opportunity come with risks. With the world is starting to realize the gravity of weaponizing personal information, not only customers are concerned about their data privacy, but also governments are starting to take a stand with ever stricter personal data protection regulations eg: GDPR.
According to the survey of Forbes, the cost of GDPR compliance is about $7.8 billion for Fortune 500 companies and $1.1 billion for FTSE 350 companies. In the era of GDPR, DeCloak intends to embrace such target market and restore the trust of privacy.