DeCloak Launches the PPU (Privacy Processing Unit) to De-Identify Users’ Personal Data     DeCloak is the ultimate solution for keeping personal info de-identified while allowing businesses to gather and analyze valuable user behavior information without breaking the privacy regulations. DeCloak offers a brand new third-party solution of de-identification technique to create a win-win situation for the consumers, and service providers.     DeCloak uses proprietary hardware-embedded algorithms, named PPU (Privacy Processing Unit), that can be used as an IC designed directly into a smart watch or other personal devices. From that point on the personal devices can be used in the same manner as always, except the user behavior is anonymous.     The core technology of PPU is “Differential Privacy” which can release statistics from sensitive user data while query of such released statistics cannot be used to infer to single individual, and therefore protects privacy. Differential Privacy Technology    

DeCloak Launches the USB Dongle combined with PPU Reference Design to De-Identify Users’ Personal Data     Data Privacy Protection.We live in a world of Big Data. Every one of our interactions with the internet contributes even more data. Big data and analytics have become a great business opportunity.  With opportunity come risks. The world is starting to realize the gravity of exploiting personal information. And governments are starting to take a stand with ever stricter personal data protection regulations, such as GDPR (General Data Protection Regulation). DeCloak offers the de-identification solutions for keeping personal information secure while allowing businesses to gather and analyze valuable user behavior information without breaking privacy regulations.     PPU(Privacy Processing Unit) is a privacy processing unit chip with strict privacy protection certification. At the same time, in order to be able to integrate with mobile phones, we integrate it into a plug-in USB dongle (PPU-based