DeCloak Launches the PPU (Privacy Processing Unit) to De-Identify Users’ Personal Data
DeCloak is the ultimate solution for keeping personal info de-identified while allowing businesses to gather and analyze valuable user behavior information without breaking the privacy regulations. DeCloak offers a brand new third-party solution of de-identification technique to create a win-win situation for the consumers, and service providers.
DeCloak uses proprietary hardware-embedded algorithms, named PPU (Privacy Processing Unit), that can be used as an IC designed directly into a smart watch or other personal devices. From that point on the personal devices can be used in the same manner as always, except the user behavior is anonymous.
The core technology of PPU is “Differential Privacy” which can release statistics from sensitive user data while query of such released statistics cannot be used to infer to single individual, and therefore protects privacy.
Differential Privacy Technology
We live in a world of Big Data. Every one of our interactions with the internet contributes even more data. Big data and analytics have become a great business opportunity. With opportunity come risks …The world is starting to realize the gravity of weaponizing personal information. And governments are starting to take a stand with ever stricter personal data protection regulations eg: GDPR.
DeCloak’s solution is GDPR compliant, works in real-time, gives user full control. It also retains a much higher fidelity of the information for businesses to utilize.
De-Identification IC – PPU
PPU offers advantages over software solution:
- Higher level of security
- OS agnostic
- Fast processing
- User control
DeCloak’s algorithms can protect personal privacy and can also be applied on large data collections, making it an ideal solution for industries where personal data privacy is of the utmost importance such as ISPs, Software as a Service, Healthcare and Insurance.
